GM announced today that their new electric car the “Volt” will cost $41,000 even though the government is subsidizing each car with a $7,500 gift to GM. If not for this you would be looking at close to $50,000.
The Volt can travel 40 miles on its battery charge and an additional 340 miles on a gasoline-powered generator
I believe that certain environmental types will pay that and then plug in the car each night but asking the general public to go this route is tenuous at best.
Since 1997 Toyota has sold 850,000 Prius’s world wide and a Prius cost between $22,000 and $32,000.
I have never considered myself a marketing expert but this doesn’t look too good for GM.
It could be that all new technology starts out like this and over time improvements encourage more and more purchases. We shall see. In the meantime I will continue to purchase small front wheel drive four cylinder cars.
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