Sunday, October 27, 2013

How to sell Obamacare

For the past few weeks I have been hammering home the point that the average person has trouble understanding insurance. To further illustrate the point I offer the following story that was told to me as truth. During WW 11, the government wanted to encourage military people, to purchase a life insurance plan that cost $6.50 per month for $10,000 in coverage. They sent around this young lieutenant to explain this new program but after speaking for two hours before each of a dozen large groups, he got very little response. At the next meeting an old sergeant who had been with him all along asked if he could talk and the lieutenant said, go for it Sarge. The seasoned sergeant spoke for thirty seconds and everyone signed up and here is what he said. Men the government has come out with a new life insurance plan and it cost you $6.50 per month for $10,000 of insurance. This means that if you buy this insurance and you go overseas and get killed the government will pay your family $10,000. If you don’t buy this insurance and you go overseas and get killed the government will pay your family nothing. Now when you get overseas who do you think the government will send to the front lines first? What Obamacare needs is a whole bunch of old sergeants.

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