Media

The Media is a business and thus relies on ratings to survive. People in the media often complain when office seekers fail to talk about policy and therein lies a conundrum. They understand that the public is more interested in personal easy to comprehend problems than in boring position papers. It is well known that very few people read the home page of presidential candidates where they lay out their positions on various topics. There are many examples to prove this and the most recent was Trump’s speech on Thursday. He spoke for 75 minutes explaining his thoughts on the economy, taxes, immigration, ISIS and veterans affairs. Then he said the following: “Sometimes, in the heat of debate and speaking on a multitude of issues, you don’t choose the right words, or you say the wrong thing,” Trump said. “I have done that. And believe it or not, I regret it. And I do regret it, particularly where it may have caused personal pain.” This was covered over and over in the press and very little was said about the rest of his speech. When Hillary Clinton testified before congress for many hours the thing that was reported most often was when she said, “what difference does it make”? No one remembers what else she said.