Starbucks

There is a rather strange thing going on in the business world. Starbucks is offering up to $30,000 to each employee to be used for college tuition. Normally benefits are used to encourage employees to stay with the company. The CEO says this is not a cost to the company but an investment. This can certainly be an investment in the country but it is difficult to understand how this would be an investment in the company. When these people graduate from college it is highly unlikely that they would stay in a job as a server in a coffee shop. They could become managers but there are too few openings for that, so they would likely use their education to get a better job in some other field. If this company wants to reach out and help young people get a better education then more power to them but it does seem a little strange. Maybe they will start a new tread and in that case it would be companies helping each other by helping students which in turn would help the country.