Campaigns

It appears that there has been a fundamental shift in how presidential campaigns are run. The percentage of money from super pacs has gone down from 600 million in 2012 to 250 million this year. The Romney campaign spent over one billion and the Trump total was under 800 million. Trump showed that holding rallies that were covered by TV was a new way of competing with TV ads. The complaints about the Supreme Court ruling that allowed for super pacs will die out especially since they benefited democrats over the past three presidential elections. This will also dampen support for campaign finance reform. Money in this campaign was also different in that Trump spent 60 million of his own money. Recall that Ross Perot spent about 100 million of his own money in today’s dollars. Maybe rallies and social media will replace TV in future campaigns. $1.3 B $556 million Hillary Clinton campaign $544.4 million Party and joint fundraising committees $188 million Super PACs $795 M $248.3 million Donald Trump campaign $486.7 million Party and joint fundraising committees $60.1 million Super PACs