Choice

When it comes to choosing who a person will vote for they can look at where the candidates stand on the issues. It is highly unlikely that the voter will agree on every issue so they select the candidate with whom they most agree. This is typical of the way people make decisions. When buying a house there are many factors and no house will satisfy a buyer in every respect but the choice is made based on which house offers the most satisfaction to the buyer. There is a difference between voting and house buying in that a person is involved in voting. This means personality or more succinctly do you like this person. Although some people will say that a house has personality.