Wednesday, July 14, 2021

Fox News

Fox News started slow but over the past 20 years has led in the ratings game. The main reason is that liberal viewers are split between MSNBC and CNN. Fox strategy was to make news entertaining and that has worked. A good example is the Fox Show called The Five. It started ten years ago and is on at 5 PM eastern time and now has more viewers than the other prime time shows. When Obama was elected many thought Fox would lose its number one spot but it only got stronger. Then Trump came along and the Fox lead grew even larger. Over the years Fox lost many of its rating stars but replacements just step in and nothing changed. A number of attempts have been made to shut Fox down but the first amendment is hard to overcome. When Trump was a candidate all the cable networks wanted him as he was a big draw. CNN's daytime audience rose by 50% and its prime-time audience by 70%. After he won, Zucker apologized for airing so many of his rallies. The Trump debates brought record viewers to all networks and they profited. Today Fox is not only the leader in cable news networks but in all cable. If viewers never watch Fox they will miss some important news stories. It is wise to watch a number of different news sources.

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