Twitter

One of the more interesting things about the Musk takeover of Twitter is the Bot count. Apparently Bots are accounts dressed up like humans but are in fact not human. This is of interest because advertisers pay a rate based on the number of people who can see the ads. This means the more Bots the higher the cost of placing an ad on the site. You would think that those companies who pay to advertise would be upset about this misleading practice but no one seems very excited about the revelation that Twitter had a large number of Bots. It has now been revealed that Twitter also used the practice of shadow banning. This is the practice of banning followers to a user and keeping the user from knowing about the banning. A user may have a 1,000 followers but the user is unaware that some or all of his followers have been blocked.