Wednesday, December 11, 2019

Stereotyping ads

The Peloton ad that is getting all the attention is an example of what many consider to be stereotyping. Other ads make a deliberate approach to avoid stereotyping and in the process conflict with what most people think. Case in point are ads for sheets and mattresses. One shows a man in bed who is too cold and his wife who is too hot. The other shows a man complaining that his bed is to hard and the woman saying her side is too soft. Bah, humbug.

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