Banks

With the recent marketing disasters at Bud Light and Target the question comes up as to why these companies chose this path. Did they think this trans gender woman was a typical Bush drinker. In the past Bush ads had been all about guys, football and drinking beer at parties. This is a large consumer base whereas there are very few trans people. One explanation is that banks and in particular Investment banks like Black Rock put pressure on companies. This even had some blow back on the banks. Black Rock CEO Larry Fink said he is no longer using the term ESG (environment, social and governance). At the start Fink thought this was a way to bring people together but it did not work out. Some say Fink was not in touch with how ordinary people react to companies.